A fifth of Africa’s 1.2 billion people reside in North Africa and consume 40% of all dairy imported into the continent, the Irish food board highlighted. Speaking in Algiers on the first day of the trade mission, Tara McCarthy, CEO of Bord Bia, said: "Bord Bia is increasing its focus on Algeria and Egypt, markets which offer growth opportunities at a time when our food and drink industry is energised in unlocking potential in diverse locations." The projected rise in population plus the consumer demand for dairy products coupled with a deficit in domestic dairy production now make both Egypt and Algeria strategically important markets for Irish dairy exports. Livestock SectorThe livestock sector is also of key importance on this week’s trade mission. To support this week’s trade mission, Bord Bia is hosting technical seminars and business-to-business meetings between Irish exporters and potential customers in both markets.

Source: The North Africa Journal February 03, 2020 12:45 UTC