Boozy chocolates sell out as new craze hits ChinaBloombergAlcohol-infused chocolate balls are the latest item to take over China’s social media as consumers clamor for the surprise tie-up between liquor giant Kweichow Moutai Co (貴州茅台) and Mars Inc’s Dove brand. Despite some social media complaints about the high price, the chocolates are also proving popular on resale platforms, where 12 chocolates are selling for 500 yuan, according to local media reports. The partnership follows Luckin Coffee Inc’s (瑞幸咖啡) popular launch earlier this month of an alcohol-infused latte, with Kweichow Moutai wanting to appeal to a younger demographic. An advertisement promoting a Kweichow Moutai liquor latte is pictured at a Luckin Coffee store in Beijing on Sept. 4. “No matter how the time changes and how consumption is upgrading, Moutai started with liquor and will focus on liquor.”

Source: Taipei Times September 18, 2023 18:38 UTC