“We want to increase its market share of Singha beer to 65 per cent, and up to 23 per cent for Singha drinking water,” he said. Phurit said that the company has managed its beverage products by brands, not the total portfolio. Then, the brands that have not performed well will be withdrawn from the market. “We have withdrawn both Syder Bay and Sanvo from the retail shelves as both brands have small market size and with huge competition,” he said. “Meanwhile, for the Sanvo sports drink, Thai consumers have also been attached to major brands that are quite strong in the market place,” he added.

Source: The Nation Bangkok February 15, 2018 12:33 UTC