Online gambling operator 1xBet has signed a five-season sponsorship deal through June 30, 2024 with Spanish football giant FC Barcelona, news emerged on Wednesday. In a statement on its official website, the major football club said that the 1xBet collaboration was part of its global expansion strategy. Under the terms of the recently inked deal, FC Barcelona and its online gambling partner will be working together on different marketing initiatives. as its Official Betting Partner for Africa, where the Premier League football club has more than 100 million followers. 1xBet operates in the Spanish online gambling market through a license issued to its local subsidiary Plataforma de Apuestas Cruzadas, S.A.

Source: The North Africa Journal July 04, 2019 13:07 UTC