Sexual wellness brand Bold Care first went viral in 2024 with a saas-bahu style soap opera ad starring actor (and investor) Ranveer Singh and adult entertainment star Johnny Sins, promoting its condoms and other products. - Soumya Gupta soumya.gupta@livemint.comSince then, it rolled out campaigns featuring celebrities and influencers known for speaking their mind—sometimes courting controversy. In an interview, co-founder and chief executive Rajat Jadhav says the aim is to reduce long-term dependence on expensive performance marketing and focus more on brand awareness. Edited excerpts:Your Johnny Sins ad broke the internet. We wanted to do a simple ad.

Source: Mint March 09, 2026 02:38 UTC