Boeing urged to drop ''Max'' brand name from grounded 737 - News Summed Up

Boeing urged to drop ''Max'' brand name from grounded 737


Boeing should rename its 737-Max to deflect passengers’ concerns once the grounded jet returns to the skies, according to plane leasing-industry veteran Steven Udvar-Hazy. “We’ve asked Boeing to get rid of that word, ‘Max’,” Mr Udvar-Hazy said. Renaming the Max will help address public reluctance to fly on the plane, especially in more superstitious markets, according to Mr Udvar-Hazy. “Is it going to be for two months, six months, is it going to be different in different parts of the world?” Mr Udvar-Hazy asked. In June, Dennis Muilenburg, Boeing’s former chief executive, said that he saw no need to drop the Max brand.


Source: Irish Examiner January 20, 2020 17:37 UTC



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