This was the second Boeing 737 Max to crash in fewer than four months, putting the total death toll at almost 350 people. However, in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility. For two days, Boeing CEO Dennis Muilenburg insisted the 737 Max planes were safe, even as country after country grounded the aircraft. In its statement after the FAA grounded the 737 Max, Boeing suggested it was complying “out of an abundance of caution.” But Boeing didn’t have a choice. Boeing has paused delivery on the 737 Max and orders for future planes are at risk – it recently received its first public cancellation.

Source: Ethiopian News March 25, 2019 21:00 UTC