Human tragedy is a major part of the story of the Boeing 737 MAX. Within less than six months, 346 people died in no-survivor accidents in Boeing 737 MAX aircraft. He says, “A cardinal rule in crisis public relations is to guide the narrative before others guide it for you, and they have done the opposite. They need to continually stress safety, safety, safety, and that the planes won’t fly until they know what happened. Torossian says, “Boeing needs to stress safety, safety, safety.

Source: Forbes March 18, 2019 23:12 UTC