Boeing’s Brand Value To Nosedive by US$7.5 billionBoeing is world’s most valuable aerospace brand, value up 61% since last year to US$32.0bn but brand reputation in jeopardy. Nevertheless, the brand value gap between Boeing and Airbus remains colossal as Boeing’s brand value (up 61% to US$32.0 bn) is well over double that of Airbus (up 19% to US$ 13.0bn). We estimate that the brand value lost by Boeing to be approximately $7.5bn and the maximum brand value loss up to US$12.5 bn. Along with the level of revenues, brand strength is a crucial driver of brand value. Boeing is the only brand in the Brand Finance Aerospace & Defence 25 2019 ranking to post the elite AAA+ brand rating.

Source: Ethiopian News March 28, 2019 17:37 UTC