Lo and behold, a deal went down and he even convinced Dylan to drop the "bootleg" from the name to better sell high-end whiskeys. Heaven's Door will launch a luxury "Bootleg Series," featuring ceramic bottles decorated with Dylan's oil and watercolor paintings. Bushala raised $35 million for this new project, and Dylan is involved as full partner in the business, officially named Heaven's Door Spirits. Heaven's Door enters a hurricane of a whiskey market, which has grown by 52% over the last five years, to $3.4 billion in 2017. You won't be too rattled by the fairly affordable prices of Heaven's Door though: The bourbon and double-barrelled is $49.99 and the rye, $79.99.

Source: Forbes April 30, 2018 09:48 UTC