And in promotional photos lighted like classic movie stills, a tuxedo-clad Mr. Dylan, 76, gazes off in a dark cocktail lounge or lonely diner, glass in hand. “Dylan has these qualities that actually work well for a whiskey,” Mr. Bushala said. Mr. Bushala and Ryan Perry, the chief operating officer, struggled to interpret Mr. Dylan’s wishes. But Mr. Dylan has never shied from commercial deals, and in the long run they have barely grazed his reputation. And then there is simply Mr. Dylan’s talent for provocation.

Source: New York Times April 28, 2018 09:00 UTC