The boardroom battle between ousted Tata Sons chairman Cyrus Mistry and interim chairman Ratan Tata could likely dent the Tata brand, which has for long displayed attributes, including trust and reliability. The Tata brand has been at the No. “Tata’s global brand is built on trust and reliability, and uncertainty is the enemy of both these things. Swift reassurance and a strong new leader should mean that Tata’s brand image will be undamaged, or at least suffer very little impact,” said Morgen Witzel, author of Tata: Evolution of a Corporate Brand. “Especially when such an action comes from a person synonymous with the brand Tata, Ratan Tata, it brings up the question ‘Why?’”.

Source: Hindustan Times October 27, 2016 07:51 UTC