more-inAir-conditioning and commercial refrigeration major Blue Star Ltd. is planning a 50% increase in its capital expenditure for setting up two new plants and for making certain adjustments, said a top official. “As part of the new manufacturing footprint, our investment is set to raise from ₹210 crore to ₹350 crore,” said B. Thiagarajan, joint managing director, Blue Star Ltd. “The investment is for setting up new plants in Jammu and Sri City in Andhra Pradesh and for shifting water coolers’ facility from Himachal Pradesh to Wada. We will start making deep freezers of 300 litre and 250 litre and glass top deep freezers there,” said Mr. Thiagarajan. As part of the new initiative, Blue Star rolled out 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners that promises to deliver up to 30% extra cooling power, faster temperature pull down and extra energy savings. During the forthcoming summer season, Blue Star would invest ₹55 crore towards advertising and brand communication and ₹40 crore on new product development, research and design initiatives.

Source: The Hindu March 09, 2018 17:06 UTC