Together, Blue Bottle and Tesfaye have created Samra Origins, a brand and product line that celebrates Ethiopian culture and excellence in coffee. Named in honor of The Weeknd’s mother Samra, Samra Origins pays homage to his family’s heritage with a shared respect for Ethiopia — the proud birthplace of coffee. “Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” Tesfaye said in a statement. The Samra Origins partnership signals a mutual commitment between Blue Bottle Coffee and The Weeknd to maintain traditions and unify communities. As part of Tesfaye’s humanitarian efforts, Blue Bottle will donate to the XO Humanitarian Fund, administered by World Food Program USA.

Source: Ethiopian News May 03, 2023 14:50 UTC