The diffuse strategy requires a campaign organization and ad spending unprecedented at this stage in a primary election season. AdvertisementAs Bloomberg’s relentless spending rattles the presidential race, the Democratic National Committee moved Friday to nudge him onto the national debate stage. In all of 2019, all other Democrats in the race did not spend even half of what the Bloomberg campaign did in the year’s final weeks. AdvertisementWhile Bloomberg’s immense spending irks his rivals, it could ultimately prove a boon to at least one of them. As of last week, Bloomberg had outspent the Trump campaign on Facebook and Google, with expenditures of $45 million, according to ACRONYM, a group that advises progressives on digital strategy.

Source: Los Angeles Times January 31, 2020 19:14 UTC