And there is no better way to speak to nearly 100 million Americans at the same time than in a Super Bowl ad. And Bloomberg’s spending on television ads of about $200 million is approaching Hillary Clinton’s total 2016 spending on ads of $257.6 million over the full election cycle. Why are the 2020 Super Bowl ads different? Bloomberg’s and Trump’s decisions to air ads in the Super Bowl are not unique. ADADErika Franklin Fowler (@efranklinfowler) is associate professor of government at Wesleyan University and a co-director of the Wesleyan Media Project.

Source: Washington Post February 02, 2020 12:01 UTC