They're hugely passionate about Blizzard games, Blizzard IPs, Blizzard stories. How are we gonna make sure that it monetizes and has the right Blizzard values? By making sure it has the right Blizzard values in our monetization. That’s going to continue to be our goal, more than creating a new IP just for its own sake. Right, we've kind of got this modern WoW, and we've got this other version of WoW called WoW: Classic.

Source: Forbes May 14, 2019 15:11 UTC