Blinkit has dropped its “10-minute” delivery tagline after the government asked quick-commerce platforms not to mention timelines in their branding. The government intervened after gig workers’ associations struck work on December 31, saying such timelines were mounting immense pressure on delivery riders and leaving them vulnerable to road accidents. Blinkit has already revised its tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”. This step will help ensure safety of the delivery riders, and everyone who shares our roads,” he wrote. Nirmal Gorana, national coordinator, Gig and Platform Service Workers Union, said in a statement that the move was an important step towards ensuring the safety, health and dignity of gig and platform workers.

Source: The Telegraph January 14, 2026 01:46 UTC