Blind Low Vision NZ, formerly the Blind Foundation, has launched a new, literally eye-catching awareness campaign to encourage over 155,000 New Zealanders with severe sight difficulties to “See a Way,” via YoungShand. Studies have shown that Kiwis think Blind Low Vision NZ is only for the almost or fully blind, and are waiting too long to ask for help to the point that they hit a crisis. Striking digital outdoor, bus sides, adshels and VOD executions also reflect the effect of seeing with assistance like that provided by Blind Low Vision NZ. Corey Chalmers, ECD, YoungShand says: “The irony of Blind Low Vision NZ lacking visibility among New Zealand’s 28,000-odd charitable organisations wasn’t lost on us. We’re thrilled that the NZ Herald really embraced the idea of reformatting their print edition’s actual editorial – and it turned out brilliantly.”Gwen Green, GM Engagement & Marketing, Blind Low Vision NZ says: “Blind Low Vision NZ is all about supporting those who are blind, deafblind, or have low vision to keep their independence.

Source: New Zealand Herald July 16, 2023 22:04 UTC