Blades thrown at the media must be a wide variety of shapes, sizes and colours to penetrate the shields – James Dyson Is The Master Of This
Sir James Dyson, the man, and Dyson, the business, are completely intertwined with this elaborate content-producing system to be fired at the media. James Dyson as the founder is like the ‘Japeto’ that burns the midnight oil every night coming up it all. His headline for the article is selling the brand with ‘Sir James Dyson: Most focus groups are wrong’. Dyson is ultra-protective of its reputation, particularly because the man James Dyson and the Dyson business are so synonymous. If James Dyson the man went down, so too could the Dyson business run into trouble.
Source: Stuff October 21, 2022 16:32 UTC
