When looking at the fitness industry and wellness spaces, they saw less and less women who looked like them -- women with varying skin tones and body types. After raising $2,000 through Kickstarter, a crowdfunding company, the sisters started selling yoga mats featuring images of women with different hair types, head wraps, skin tones, body shapes and sizes. "The (yoga) mat kind of serves that purpose: she is the sister you never had," Gibson said when referencing the designs on the yoga mats. With an idea and an artist in hand, the sisters created mats featuring women that they see every day -- the women in their neighborhoods, their families, their communities. "Our mats look like everyday women that you see, they give you confidence.

Source: CNN October 03, 2020 04:41 UTC