The media research giant reported yesterday that overall advertising spending last month stood at Bt5.61 billion. Radio advertising revenue fell 45 per cent to Bt287 million, while magazine ad revenue dropped 38 per cent to Bt231 million. Transit-media ad spending grew 9.95 per cent to Bt420 million and in-store-media ad spending jumped 6.06 per cent to Bt35 million. 10-month spending downTop advertisers that cut their spending in October included Coca-Cola, Toyota, Tesco Lotus, Samsung’s mobile-phone unit, and Isuzu. However, spending online was expected to grow 30 per cent, transit-ad spending is to rise 11.7 per cent, and cinema-ad revenue to rise 3.2 per cent.

Source: The Nation Bangkok November 11, 2016 18:05 UTC