It is being taught by football coach Lincoln Riley and new athletic director Jennifer Cohen. For years, led by legendary sports publicist Tim Tessalone, USC was the model of using the media as part of a student-athlete's education. The history around here has shown that the media doesn't matter until USC does something so dumb it matters. They are upset that Evans contacted players' parents without alerting USC first. Riley was upset that Evans reported on a conversation between Joyner and his teammate when they were not in front of the USC banner.

Source: Los Angeles Times September 20, 2023 22:19 UTC