It's just one of many live-streaming platforms that allow users to showcase their skills and make a quick buck from their fan base.Dimple, for instance, earns a six-figure salary from live streaming alone. "Last month I earned Rs 16,000 by completing Bigo Live target of gaining 5 lakh followers. Users can earn up to $1000 a month by completing targets on time.Another way of earning money is through encashing the virtual gifts. If you are a popular streamer, the followers send you virtual gifts. "Our target audience is anyone with a smartphone and talent," says a senior director from Bigo Live.Live streaming apps have also become a great marketing tool for automobiles and media brands.

Source: Times of India August 12, 2017 19:30 UTC