WSU News staff analyzed 86 research press releases from 2021 using Meltwater media tracking software for its total potential audience reach. Essentially, they tell us how many times research coverage may have been seen by a reader or viewer. Below are top 10 research stories of 2021, including their potential reach numbers, examples of resulting media articles, and a possible explanation for their success. Following that is the full listing of WSU research press releases ranked by their total potential reach. This study, led by hospitality researcher Bamboo Chen also found that people who talk about possible vacations are more likely to take them.

Source: Ethiopian News February 16, 2022 19:06 UTC