Closer home, several global brands have since restricted their exposure to social media platforms. Apparel brand Levi’s that had stopped ads on several social media platforms, resumed them earlier this month, said a person privy to the matter. Company executives and brand experts reckon that the disengagement with the platforms, largely led by global brands, will continue at least for some more time. Another top executive at an advertising agency said the request to reduce advertising exposure to large social media platforms was limited to global brands. Brands don't want that.

Source: Mint August 18, 2020 12:00 UTC