Broadcast television networks and metro newspapers are about to get a boost from an unexpected but familiar source: Big Tobacco. It’s an old media buy to resolve an old fight. Starting as soon as next month, Altria Group Inc. and British American Tobacco PLC will begin running court-mandated ads to put to rest a lawsuit brought nearly two decades ago by the U.S. Department of Justice over misleading statements the industry had made about cigarettes and their health effects.

Source: Wall Street Journal October 03, 2017 09:56 UTC