And he should be able to pull on his prior experience with big global brands in the race to grab market share for Imperial’s new products, whatever they may be. Although the group has strong positions in vaping and oral nicotine, it only entered the heat-not-burn market relatively recently. He could also look at reshaping other aspects of Imperial’s business, including traditional cigarettes. The company even lags Altria Group Inc., which is reeling from its disastrous investment in vaping company Juul Labs Inc. Another possibility would be for Japan Tobacco and British American Tobacco Plc to carve up Imperial’s empire between them along geographical lines.

Source: Washington Post February 03, 2020 12:45 UTC