Big Tech companies such as Alphabet, Microsoft, and Meta are investing heavily in generative AI, with plans to spend around $100 billion in 2026. Microsoft's spending on AI is more solidly grounded, driven by a burgeoning backlog of business and a shortage of data centers. Big Tech companies like Alphabet, Microsoft, and Meta are pouring significant resources into generative AI, with plans to spend around $100 billion in 2026. While many customers are piloting the new form of AI, few have implemented it on a full-scale basis.The tech giants are investing heavily in generative AI due to two primary beliefs. Big Tech may be basking in Wall Street's approval this week, but the urgency to show a payback from generative AI spending will only intensify [1].References:[1] https://www.irishtimes.com/business/2025/08/04/big-techs-spend-on-generative-ai-still-a-staggering-shot-in-the-dark/

Source: The Irish Times August 04, 2025 04:41 UTC