And that business is shifting thanks in large part to big data. For many years, the WWE’s highest revenue stream was selling pay-per-view (PPV) events on cable. Controlling the content on an OOT platform provides access to a flood of new data about consumer viewing habits and preferences. For example, 90 percent of subscribers watch WWE programming at least once a week. Two-thirds of the platform’s traffic is for video-on-demand programming (VOD) instead of watching PPV events live.

Source: Forbes February 24, 2017 07:16 UTC