PowerThese days there is a great deal of talk about “big data.” According to J.D. Power Chief Digital Officer Bernardo Rodriguez, his firm is already converting “big data” into valuable analysis that can help automakers, car dealers and consumers. Power gathers an immense amount of data surrounding new and used vehicle transactions and vehicle service. Power consumer automotive website can offer a “differentiated experience.”“Most big third-party sites — Kelley Blue Book, Autotrader, Edmunds — are bound by their success,” Rodriguez said. Certainly competing against the big names in the third-party auto advisory space is daunting, but when it comes to recognition J.D.

Source: Forbes June 04, 2019 14:15 UTC