Social media, both the savior and bete noire of consumer marketing, is due for some big changes in 2023, according to a group of experts interviewed for a recent article in Forbes magazine. Below are some highlights of the experts’ forecasts for 2023, with brief excerpts from the article. “Gen Z will continue to heavily influence the social media landscape, and their desire for authenticity will lead to major transformational changes in the industry,” said Wendy Mei, head of product and strategy at social media app Playsee. “The Metaverse social network experiment will continue to fail until the technology meets expectations, likely toward the end of the decade,” said Rob Enderle, technology analyst at the Enderle Group. “Influencer marketing has become more difficult throughout 2022 with the glut of people trying to become that next influencer,” said Lon Safko, author of the Social Media Bible.

Source: Forbes January 18, 2023 01:20 UTC