Big Brands Are Playing the Long Game in China - News Summed Up

Big Brands Are Playing the Long Game in China


While U.S. executives have lamented weaker demand for some consumer products in China during earnings calls in recent weeks, a breakup is unlikely soon. “We’ve been in China for 30 years, and I remain very optimistic about China over the long term," Apple Chief Executive Officer Tim Cook told analysts Thursday. Since 2019, Mondelez has added its products to 1.7 million stores in China, India and Brazil, CEO Dirk Van de Put said Tuesday. Its biscuits are only in about three million of a potential six million stores in China, and its gum business is only in two million stores, he said. "We’re evaluating China, and we think there’s a place to play," CEO Mary Barra said during an earnings call last month.


Source: Wall Street Journal February 04, 2024 10:43 UTC



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