The Biden campaign also wants to learn lessons about activating Black voters – the backbone of the party – ahead of an expected 2024 rematch with GOP front-runner Donald Trump. APVoteCast, an extensive national survey of the electorate, also found that support for Republican candidates ticked up slightly among Black voters during the 2022 midterm elections, although Black voters overwhelmingly supported Democrats. The Biden campaign is running TV ads in South Carolina highlighting Biden initiatives that it hopes will boost enthusiasm among Black voters. Biden’s team is using South Carolina as a proving ground, tracking what messages and platforms break through with voters. It also provides Biden an opportunity to re-engage with Black voters who have connections that extend well beyond South Carolina.

Source: Economic Times January 27, 2024 19:08 UTC