Today, vegan brand Beyond Meat and food and beverage giant PepsiCo announced a new joint corporation, The PLANeT Partnership. Through the venture, Beyond Meat and Pepsi will develop, produce, and market plant-based snacks and beverages. Through the partnership, Beyond Meat will leverage Pepsi’s extensive marketing and production networks while Pepsi can capitalize on the growth of the plant-based industry. Beyond Meat at Taco Bell, Pizza Hut, and StarbucksIn addition to Pepsi, the vegan brand has secured several key partnerships in recent months. Taco Bell—which will revive potatoes in March—is currently working closely with Beyond Meat to develop its first plant-based meat option, which it aims to test launch within the next year.

Source: Ethiopian News January 27, 2021 00:00 UTC