A study finds among the top 10 meat substitute brands, Beyond Meat has seen the fastest growth. With that gain, Beyond Meat held a 10% share of the market, ranking No. 3, behind industry leader MorningStar Farms (owned by cereal maker Kellogg) and Conagra’s Gardein, according to IRI, which tracks actual retail sales. While meat sales have grown 2.5% since 2018, plant-based substitutes have seen a faster growth rate of 10%. Since April 2017, total plant-based food sales have increased 31%, with unit sales rising 8.5%, in contrast to the flat rate for the broader market, the report says.

Source: Forbes January 17, 2020 20:31 UTC