The National Retail Federation (NRF) reports that 56% of consumers would prefer to receive gift cards in their stockings. • A gift card is the only category of gift that grew year-over-year from 2020 according to the NRF’s survey. • Multiple reports also illustrate that those who buy items with gift cards often spend more in your store than the value of the gift card. • Physical gift cards are a great tool for upselling during the holidays, but digital gift cards are becoming equally as important. Can you put custom branding on the physical gift cards?

Source: New York Times December 12, 2021 18:03 UTC