A day later the International Olympic Committee extended the sponsorship of giant consumer goods manufacturer Proctar & Gamble up to the Los Angeles 2028 Games. Then on July 23, Italy’s Serie “A” top club AC Milan confirmed renewal of their multi-million shirt sponsorship deal with Emirates. The previous deal that expires this season was worth €14 million (US$15.2 million) a year, plus bonuses. BetKing Kenya @BetKingKenya, with 529 Twitter followers as of Tuesday also tweeted: “We are proud to announce that we are the Official Betting Sponsor of the FKF Premier League from the 2020/21 season, for the next 5 seasons. The FKF Premier League is now known as the BetKing Premier League.”Apart from some animated chatter on social media there was really not much public oomph to usher in, easily, the biggest sports sponsorship in Kenya, ever.

Source: Daily Nation August 05, 2020 02:26 UTC