Peter High: Congratulations on your book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. A key message from the book is that each of these four organizations is analogous to a part of the human body. Apple is sex. The company that is worth the most in the world is usually the company that masters the art of “more for less.” Currently, Amazon gives consumers the best deal in the world. Try to name a company coming out of Europe that could challenge these guys, it is difficult.

Source: Forbes November 27, 2017 14:08 UTC