(CNN) As if collectively responding to a moment of partisan politics and unsettling news, the bulk of this year's Super Bowl LIV commercials leaned heavily toward the playful and silly. Movie ads flexed their muscles, with in-game spots for the latest "Fast & Furious" movie, another "Minions," Marvel's "Black Widow" and the next James Bond film "No Time to Die." The Super Bowl remains a prime showcase for films that really know how to blow stuff up. Grading on the curve of Super Bowls past, it was a pretty good day overall for advertising agencies that earn their spurs based on these campaigns. Walmart: The massive retailer wove together scenes from familiar science-fiction films in a manner that piggybacked on all the movie ads we see during the Super Bowl.

Source: CNN February 03, 2020 04:30 UTC