It is generally conceded in modern elections that, after the performance of the leader, advertising — whether mainstream or digital — can make the winning difference. So just what are the campaigns thinking about when it comes to the messages they want to drive through advertising? Her campaign’s advertising should focus on reintroducing her to the voter as the thoughtful, safe hand of change. After 15 years in power voters will be skeptical that the Liberals seem to all of a sudden have got religion. And at all costs don’t let your ad agencies have dreams of winning awards in their heads.

Source: thestar April 29, 2018 11:26 UTC