That realisation birthed Bdelo, an award-winning company she co-founded with her husband Daniel that produces healthy maize tortilla chips. Although Elizabeth is currently stuck in Saudi Arabia due to the travel restrictions brought on by the coronavirus pandemic, she graciously shares her experience building an internationally recognised brand.I am a consultant here in Saudi Arabia. Daniel is fully dedicated to the day to day running of the business, while I support financially and strategically. In two weeks, they will be available in Juba Sudan at JIT supermarkets and in Saudi Arabia in July through GGA health solutions.It was a nightmare establishing the market and distribution channels. It took us a while but we made it.We have acquired two distributors, one for Eastern and Central Africa and one for the Middle East, starting with Saudi Arabia.

Source: Standard Digital May 06, 2020 10:52 UTC