Naked Brands has appointed advisors to investigate a brand sale of Fayreform - its other brands include Bendon, Hickory, Heidi Klum, Davenport, Lovable, Pleasure State, and Frederick's of Hollywood. The biggest selling brand in the group is Frederick's of Hollywood followed by Bendon and Heidi Klum. Naked Brands sells much of its merchandise through long relationships with department stores such as Farmers, Myer, Woolworths and David Jones. Main rivals include L Brands, Hanesbrands, and PVH Corp, whose brands include Victoria's Secrets, Calvin Klein, Maidenform, Bonds and others. SUPPLIED Bendon is among the brands owned by Naked Brands - the photo shows apparel at a fashion show about two years ago.

Source: Stuff July 11, 2019 01:29 UTC