Thus, her goal is to be in their ears, in front of their eyes and on social media, at all times. Nardini needs to be up early, even on a Saturdaay, which Barstool Sports likes to say is "for the boys." In fact, Barstool Sports is up to owning approximately 700 social accounts as of June 2018 and producing 200-to-250 pieces of content per day, according to Nardini. "My job is to build a next generation media company and that's what remain focused on." She is looking for people who understand the Internet, content, social distribution, subscription and new forms of monetization.

Source: Forbes June 08, 2018 13:36 UTC