In 2017, a new Mazda MX-5 Miata RF, resplendent in Soul Red Metallic paint, listed for $35,901. If finished in stolid Machine Gray Metallic paint, however, that same model fetched an average of $1,046 less, thanks to the color alone. Because many other factors influence car value, color is easy to overlook. A popular color for sedans might not work for sports cars. Beige pickups lost only 18 percent in value in the same time period.

Source: International New York Times March 25, 2021 09:56 UTC