With the Easter eggs becoming more and more elaborate, the Irish Examiner got a behind-the-scenes look at how the M&S custard cream biscuity egg was made. The viral ‘egg’ hit the mainstream last year, with its non-conventional rectangular shape imitating the popular biscuit within the M&S range. Lir Chocolates has been working with M&S since 2006 and has developed a close partnership with the multinational over the past two decades. “This [custard cream egg] took us two years to devise this egg,” said director of new product development at Lir Chocolates Mary O’Rourke. The ‘Outrageously Chocolately Custard Cream Biscuity Egg’ was inspired by the M&S chocolate-covered custard creams, and features a hollow milk chocolate shell with biscuit pieces and filled with a white chocolate custard truffle as the second layer coating the inside of the ‘egg’.

Source: Irish Examiner April 01, 2026 01:48 UTC