The clear disparity in how their companies were treated by Google when compared with Facebook has not been previously reported. Google and Facebook said that such deals were common in the digital advertising industry and that they were not thwarting competition. Google and Facebook declined to elaborate on the specifics of their deal. The agreement between Facebook and Google, code-named “Jedi Blue” inside Google, pertains to a growing segment of the online advertising market called programmatic advertising. Seeing a potentially significant loss of business to header bidding, Google developed an alternative called Open Bidding, which supported an alliance of exchanges.

Source: bd News24 January 18, 2021 01:52 UTC