That, simply, is how Adrien Colon would advise wine brands to make the most of video as a way to reach consumers. He's the guy in this weekend's Super Bowl commercial for Yellow Tail, the one wearing the bahama hat, dancing on a platform at the edge of the sea. He's the Grand Prize winner of the contest for fan-produced video segments to be included in this "Tastes Like Happy" commercial from Yellow Tail. Yes, the Yellow Tail commercial is polished. They fit some textbook notion of "aspirational" marketing, but the Yellow Tail ad works to redefine what aspirational means today: We don't aspire for perfect.

Source: Forbes January 31, 2019 10:41 UTC