Indian celebrities have been at the receiving end of a lot of flak online after they publically supported the Black Lives Matter movement in the US while endorsing fairness products back at home. Recently, a Twitter user also asked anyone to "name one Indian or Pakistani actors who have never endorsed skin lightening products in their careers". Taking to his official account, he wrote, "Do you think Indian celebrities will stop endorsing fairness creams now. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ‘skin brightening/ whitening’, or ‘lightening creams’. Most brands no longer want to be associated directly with being termed as ‘fairness creams’.

Source: dna June 06, 2020 09:55 UTC