The coronavirus pandemic is changing the face of the makeup business, but sales are expected to bounce back once there is a vaccine. As more women work from home and wear masks when they go out, their desire for color cosmetics such as lipstick and blush has plummeted. It has accelerated two trends in the industry: a focus on skin care and “try-on” technology.

Source: Wall Street Journal September 01, 2020 09:31 UTC